MC536 Music Online

as promised i asked Dubber for clarification on where your second assignment sits between 'demo' and 'prototype'...
according to the man himself:

They have to be able to communicate and demonstrate their idea through the medium of prototype.

We're looking for a realistic amount of work. It doesn't have to 
be the final product but it should be able to mimic functionality.

They don't need to have complete datasets, but moving parts should move.

so basically it should do what it's supposed to do, but only insofar as demonstrating it to someone (so for example if your database only has four entries instead of five million make sure you choose one of those when you demo it)

hope that helps people, on with the action planning!

...are now up on moodle! direct link HERE

don't forget, work on your project management, especially your action plans (which i will be negotiating and signing off (hopefully) next session!)

also, i shall post an update to this blog right here when i know more about the demo/prototype situ.

Software as a service (SAS)

This is the sort of license used by companies for software they need to install on several computers: eg. one copy of Windows installed across all companies computers

General Public License (GPL)
This license is much like the CC license 'share alike' meaning that the product can be derived from but must be released under the same license.

Berkeley Software Distribution (BSD)

Based on Unix operating systems and has a very open license. It is very easy to obtain.

Permissive Licensing
This license allows people to make derivative works and then release them under a different license from the original work. 

Free Documentation Licensing
A license for text based documents allowing editing and redistribution. Wikipedia used to be based on this principle.

Apache License
A very open license - derivative works only have to acknowledge the original work's apache license.

Copyleft  
Copyleft makes work free and requires all derivatives to be free under the same license

Public Domain
Work is out in the public domain and can be edited and redistributed in any way by any body.

(stole the layout of this post from Andrew Lawson under a presumed Free Documentation License ;) )

SAS (Software as a service)
This license is often used for works that require multiple copies of a software e.g. for business use. The license is sold to use the software and multiple copies of the software can then be used.

GPL (General Public License) or GNU:
A type of strong copyleft license that requires derivative works to be made available under the same license as the original.

BSD (Berkeley Software Distribution):
Very open license and is considered a permissible license.

Permissive Licensing:
A type of license that allows new versions of the work to have a stricter license than the original one.

Free Documentation Licensing:
This is mainly used for text based documents like manuals that would accompany software.

Apache License:
Not true copyleft, The only requirement of this license is that if you change the software that you’re only required to acknowledge that the program was based off of an apache license to begin with.

Copyleft:      
Copyleft is a general method for making a program (or other work) free, and requires all modified and extended versions of the program to be free as well

Public Domain:
Effectively owned by nobody. Users may modify and change the original as much as they like and have no requirements on the new work.

Software as a service is a type of software distribution model. The service provider of an application gives licenses that allow users to access it on-demand wherever they are. Businesses obtain rights to the application making it cheaper than licensing each different machine separately, specifically if an employee is working remotely. Rather than have to license the employee’s home computer, SaaS allows the worker to access the software.

Copyleft is a form of licensing which seeks to remove restrictions on the use and modification of software. There are many different licenses that come under Copyleft.

Public domain is a way of classifying content that nobody owns or controls. When a product is copyrighted it can only be under the copyright for a certain amount of time. Once its copyright finished it is now part of the public domain. If a product hasn’t had any license put onto it, it is also part of the public domain.

General Public License is a form of copy left licensing. It says that anyone can use software freely and modify and share this software. This is, as long as they share all of the source code and any other information that they may have originally had shared with them. People must also be made aware that the copy they are receiving has been modified. It must also be released again under a GPL.

Free documentation licensing is another form of copyleft licensing. It is similar to the GPL license. It allows users to modify and share software, however this license was designed to cover textbooks, manuals or any other text work that may come alongside the software being shared.

Apache licensing is different to copyleft licensing is that it states that any terms of copyright must be preserved. However it does allow that people use the source code for creating proprietary software, free software and open source software. Apache license doesn’t require that modified software be released back under the terms of an apache license, just note that it had originally been under an apache license.

...are now up on moodle! Direct link HERE

directed study is a report on Software As A Service, Public Domain and Copyleft. (And a summary of the group's findings on the different types of licence under the 'open source' umbrella)

...are now up on moodle! (direct link HERE)

currently debating whether or not to mess around with moodle and make it mine for the second half of the module or to just use here for resources etc as i have been so far... we shall see.

anyway, go grab the slides, try and make sense of the stuff i said on friday... (yes i know you aren't all doing websites, hopefully throught the next few weeks there will be something for everyone)
and don't forget, i want to see mockups of your interface soon! next lesson preferably! whatever you're doing, it will still need an interface... better to start thinking about them now!

spread the word, see you on friday!

interesting article on the effect of loss of sales on music industry revenues...
are the artists really losing out as much as some claim?

link: the times online

Social media marketing refers to the use of social networks, online communities, blogs, or any other collaborative internet form of media for marketing, sales, public relations and customer service. It is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participations in various social media networks.

It has three very important aspects, these being;
a) Creating a news worthy event/ video/ tweet, something that could become viral in nature.
b) Creating ways that fans of certain companies or brands can promote it themselves.
c) Being controversial. Social media marketing is not fully controlled by an organisation.

According to a 2009 CMO survey, 3.5% of marketing budgets is spent on social media marketing, this figure is predicted to grow to 6.1% within a year, and more then double that in five years. It was found that social networking sites such as facebook were favoured in marketing, followed by video sharing sites such as youtube., then image sharing sites and blogs.

The number one 'hot' new social media marketing tool of this year is Twitter.
Others include:
www.facebook.com- a social networking website
www.linkedin.com- a business oriented social network for professionals
www.youtube- a video sharing website,

It can be a useful and  effective method when used correctly, as it can reach a mass audience, it is quick easy and usually pretty cheap. However, social media marketing can be quite pushy and annoying, or often viewed as spam. This is an issue that is in a way holding this form of marketing back from achieving its potential.

However, when used in the right way social media marketing can help increase
website traffic
sales tracking
page views, ad exposure
growing brand awareness
positive brand association
business development.